The all-American brand honors veterans and cultures in its collection of fashionable clothes and accessories for men and women
AUSTIN, Texas, United States, 31st Oct 2022 – In time for the upcoming seasonal celebrations, homegrown apparel and accessories brand Rogue American Apparel has launched its latest line of clothes and other merchandise for people across the board. The veteran owned business is keeping the spirit of community in mind while designing its unique lineup of garments.
Having served with the U.S. Marines for six years, founder Wes Whitlock is motivated to frame the brand tonality centered around the disciplines of creed, honor, courage, and family. His travels across the world have had a significant influence on shaping the brand’s creative voice.
The logo is inspired by the Spartan soldiers donning the Greek symbol lambda on their shields. The ideology of conquerors with the mindset of an honorably discharged veteran embodies Rogue American’s principles.
Rogue American Apparel is for the underdog, the fighter in life who walks their own path. The brand serves as a reminder to grasp each day as an opportunity to be exemplary and protect what matters the most. The ruggedness of the brand juxtaposes the earnestness of familial bonds the brand signifies.
What started as a hobby for like-minded individuals building a community and having fun, has become a recognized apparel store today. The reaper insignia on most of their apparel and products denotes the warrior mindset, with headgear drawn to represent various present and past cultural themes.
Their clothing line stocks fitness and casual wear with creative imagery connoting notions of freedom and liberty, virtues an authentic American brand emboldens. From gym wear to casual, the collection offers tanks for women and hoodies, jackets, thermals, and shirts for men. Available in various sizes, the outfits are tri-blend, lightweight, and stretchy, making them comfortable to wear.
Recently having teamed with Oscar nominated British actor Tom Hardy and artist Joey Nobody, their limited-edition Rogue American Apparel Giza shirt is an exclusive project devoted to rehabilitating hurting veterans to their fullest potential. All raised funds are donated to the We Defy Foundation, run by military and non-military personnel.
Besides the clothes, their merchandise is well-received by a loyal client base of hardcore adrenaline aficionados. Items like hats, beard grooming resources, stickers, knives, and gun holsters, are available, amongst other things. Everything is available at their on-ground Austin, Texas store and conveniently accessible online.
“I wanted to have the highest quality gear on the market that stood apart from the rest, and that is the reason for the name Rogue American. Our designs are directly inspired by the laws and history of past warrior cultures. I am heavily influenced and inspired by my travels, work, and studies worldwide,” says owner Wes Whitlock.
About Rogue American Apparel
Founder and CEO Wes Whitlock is a military veteran whose extensive exposure to cultures across the globe gave birth to his homegrown apparel and accessories brand. The business extends into a fully equipped gym offering free memberships to military, veterans, and law enforcement officers, and a coffee brand that presents smooth organic brews.
Organization: Rogue American Apparel
Contact Person: Rogue American Apparel
Address 1: 4701 HUDSON BEND RD
Country: United States
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